marketing porfolio

Having worked in the marketing industry for over 8 years, I have had the privilege of working with a wide variety of clients in the Massachusetts area. I have worked with small businesses, start-ups, in higher education, and for a Major League baseball team. My experiences and expertise vary but is in three main focuses: branding & design, digital strategy, and event planning.

 branding & design

 

I have experience with creating engaging promotional information for clients and their potential clients. Design experience ranges from social, print, OOH advertising, email marketing, logo and website branding, apparel design, and more. Click on the photos to view more details on each project, or visit the shop section of my website to see various design projects.

 digital strategy

I have experience with using social media as a customer service, promotional, and engagement tool for both paid and organic posts. I have overseen the management, content creation, and analytics for a variety of social channels, including the Boston Red Sox's mascot social media platforms (Twitter, Facebook, Instagram, Snapchat, TikTok). I have worked with email marketing and SEO to drive revenue and generate new leads. Check out my blog for more marketing posts.

 
 

 event planning & execution

I have extensive experience in planning and executing large-scale in-person events and virtual events on the Zoom Webinar platform, as well as experience working with a variety of different vendors and City officials. Click on the photos to scroll through images from a Red Sox event, Out of the Park, that brought over 3,000 people to the Boston Common for a live game viewing. This event included collaborating across 30 different organizations, vendors, and departments to provide free entertainment and food for fans.