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"It's Coming...": Social Boston Sports Marketing Campaign

In February, I and two other interns were tasked with coming up with a marketing campaign to promote our spring sports launch day. We had two weeks to prepare all the necessary content and then one week to actually execute the campaign.

My idea was for our videographer and graphic designer to work together to create short videos for each day of the week leading up to launch day. Each video would focus on one of the sports we were offering for the spring and would hint at something "coming." We didn't flat out say that spring sports registration was on it's way but instead, kept our audience wanting more.

By spending an entire week promoting spring sports through these videos, graphics, and our newsletter, we had the most amount of people sign up within two days that SBS has ever seen.


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