Over the past few months, I have been working with Stacey Perry of Parties & Petals to create a new logo and brand identity. We also redid her entire website, and I am so excited to share the final products with you!
Stacey has been wonderful to work with, and she knew exactly what she wanted. From brand colors to the look and feel of her website, it was easy to create a product that she would love.
The deliverables:
Create a new Parties & Petals Logo
Design a new business card
Create a custom graphic to be printed on kraft paper for wrapping floral bouqets
Redesign and update existing Parties & Petals website
Create a "How to Care for Your Flowers" insert for bouquets
Design apparel items
Custom Mother's Day card on wildflower seed paper
Logo Design
Stacey has never had a brand logo! I presented Stacey with a few different options. One important component Stacey wanted to include in her logo was an image of a dragonfly.
I drew inspiration from Stacey's original business card design (last image)
The Final Logos:
Main logo:
Secondary logo:
New Business Cards:
A few different iterations and color options, but the most important aspect was making sure the dragonfly was included as well as make sure the cards were printed with rounded corners. Rounded corners would give them a more modern look and fit her new brand identity.
Custom graphic for kraft paper
Website Redesign
Home Page Before (left) & After (right)
I wanted to give the Parties & Petals website a more modern and elegant look by taking away the serif fonts, adding her new brand logo, and making sure the theme of her site included her new brand colors (teal and tan).
Along with the rebranding of her website, I also optimized it for mobile view and included metadata on each page for search engine optimization - two things her previous website did not have.
My favorite pages on the new website are her select highlighted wedding pages. Each page includes a wedding color palette and mood board from the event!
Bouquet Insert:
During our project, Stacey noticed flowers for a client wilted quicker than usual. She decided to start including an insert with every fresh-cut flower order. The insert describes instructions on how to extend the lifespan of the bouquets!
Apparel:
Items included t-shirts, hoodies, a tote with her new logo, and an embroidered hat
Mother's Day Card:
Finally, our last project was a custom Mother's Day card using a part of Stacey's secondary logo as the design. These cards were printed on wildflower seed paper and can be planted in a garden!
I had so much fun working on all these projects for Stacey and am so excited about the final deliverables! Take a look at her new website here, and don't forget to order flowers for your mom.
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